Diving Into the Red Ocean: How to Break the Rules of Retail and Come Out on Top

Цена: 1377 ₽

Магазин: Альпина Паблишер

Категория: Книги

The VkusVill grocery chain is one of the best-known and most popular stores in Russia. The company broke into the healthy food market and revolutionized Russian retail by fusing the best international practices. At its outset, VkusVill was inspired by retail chains such as Tesco, Mercadona, Walmart, Trader Joe’s, and Ali, and it formed its corporate culture by studying companies such as Zappos, Google, Airbnb, Netflix, Starbucks, IKEA, Toyota, and many others.This book by Evgeny Shchepin, one of

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